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100 Seconds To Midnight: Doomsday Clock
In the 21st century, we are closer to Doomsday than ever before
We find ourselves with 100 seconds left to live. The planet – populated by humans with nowhere else to go – teeters on the brink of self-destruction. While this sounds like the start of an apocalyptic disaster movie, it is in fact reality.
The Doomsday Clock is a warning of man’s ability to create something that could destroy everything, humanity’s very existence – a countdown timer to the point of no return. Humanity’s doomsday. It symbolises how close humans have come to destroying the world with dangerous man-made technologies.
The deadline of midnight represents the moment of apocalypse, and how close the clock is set to that deadline warns how close humanity is to ultimate disaster. With the intention of warning the public and inspiring action, the clock’s hands are set in accordance to how great is the threat of destruction.